You Have Questions. We have Answers!
Our Dealer Services Group consultants
work hand-in-hand with dealers to answer the 10 crucial questions asked by
every dealership to enable them to create action plans that drive change.
Sales and marketing
- Which competitive brand are owners more likely
to stay loyal to or defect to?
- Which brands do former customers choose once
- Which vehicle models are trending down in
loyalty and may need additional marketing support?
- Which regions have higher loyalty rates than
- What is the loyalty performance for the
dealers in my network?
- Which dealers in my network need additional
coaching and training support to improve their conquest/defection ratios?
Product strategy and management
- Which vehicle segments have higher loyalty
- Which models win more customers than they lose
to competing models?
- Which demographic segments, such as age and
ethnicity, have a higher loyalty for a specific brand or model?
- Are customers who service their vehicles at my
dealerships more likely to purchase a new vehicle at the same dealership?
- Do factors such as the number of service
visits or cost of service influence loyalty for my dealership?