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Dealer Network Development

Take the lead in dealer network performance

In today’s competitive environment, your success depends on matching your dealer network to consumer behavior and demand. Optimizing your network—in terms of the number, size, location and product/service mix—is critical. Dealer Network Development from Keyloop Business Analytics supports clients with a comprehensive suite of network planning services, including detailed market analyses, optimal dealer modeling, territory design and dealer/market performance measurement. Our Business Insight service will help your dealership:

How Keyloop Business Insight service helps your Dealer Network

Challenge Solution
Market analysis Identify your network’s strengths and weaknesses through comprehensive vehicle ownership data (national and regional)
Market competition Analyze comprehensive dealer census data, competitive performance and local representation
Brand performance measurement Improve market representation by identifying gain and loss areas
Territory design/management Base and maintain effective dealer territories on drive-time catchment analysis and spatial interaction modeling
Potential estimate Model customer flows, develop scenarios and calculate dealer sales potential and cannibalization effects
Dealer efficiency management Monitor performance with cross-sell reports, achievement vs. target gap and benchmark calculation
Aftersales capacity Use vehicle-in-operation data and service retention rate to measure OEMs’ service capacity and work bay requirements